if you are dipping your toes into the world of email marketing, the number one thing you should do is make sure you have a solid foundation before you send a single email. Forget about testing or optimizing open rates...for now.

a common statement that I see is that including links over 120 characters long in your marketing email can/will land you right in the junk folder, thus, hurting your open rate. That means no tracking in your Call-To-Action links, no fancy-looking buttons, no social icons, and more!

Seriously, in a world where trends come and go faster than you can say "hashtag," email marketing has been quietly holding it down. Why? Because it's not just about sending messages; it's about creating a real connection.